Interactive Advertising Bureau

Join IAB Europe

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Join IAB Europe

Join the leading European-level association for the digital marketing and advertising ecosystem and shape the future of the industry!

IAB Europe represents national IABs, media, technology and marketing companies to lead political representation and industry collaboration to deliver frameworks, standards and industry programmes that enable the digital advertising business to thrive in the European market.

Our members span the entire digital advertising and marketing ecosystem from publishers and SSPs to agencies. This includes Adform, Google, Meta, Microsoft, RTL, The Trade Desk, The Telegraph, GroupM, Publicis, ProSiebenSat.1, and many more! We also represent 27 national IABs across Europe such as The Bundesverband Digitale Wirtschaft (BVDW), IAB France, IAB UK, IAB Spain and IAB Poland.

A truly collaborative membership led organisation, IAB Europe is known for creating industry frameworks such as the Transparency & Consent Framework, bringing together industry leaders in pan-European events such as Interact and providing economic insight into the current state and future of our industry via our Economic Trends Forum.

Key reasons to join:

  • Meet, network and create great working relationships with leaders from across Europe
  • Strong participation from c-suite and Director level in all IAB Europe activities and committees
  • Shape new industry definitions and education in areas such as Brand Safety, Connected TV, Audio, DOOH, Post-Cookie
  • Raise your personal and company profile and position your company as a leader in the digital advertising ecosystem via our communication channels such as weekly newsletters (to 11k), events, blogs and thought leadership webinars.
  • Speaking opportunities in our owned events such as the Virtual Programmatic Day and Interact and third-party events such as DMEXCO and Cannes
  • Focused committees and task forces (from Programmatic Trading and Brand Advertising to Policy and Legal) so that all team members can participate
  • Access a range of economic data and market forecasts on key channels and industry topics via our Economic Trends Forum
  • One annual fee that enables you to participate in all committees, events and outputs with no additional costs

Don't just take our word for it...

Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify

IAB Europe has an incontrovertible place at the table by bringing much-needed organisation with an authoritative voice and cadence, to an increasingly fragmented and complex landscape. Advertisers, publishers, agencies, and Ad Tech stakeholders rely on the thought leadership and guidance that IAB Europe disseminates across the industry in the form of tangible collateral, white papers, podcasts, webinars, and hybrid events. Corporate members receive brand exposure through trusted partnership and collaboration, and have the opportunity to become invaluable contributors within this up-worthy organisation. This includes participating in committees, focus groups and events from which their invaluable knowledge and expertise flow into workstreams that enable companies to navigate the challenges that our ever-evolving industry is striving to traverse.  

Dr. Stefanie Beckmann, Managing Director, Seven.One Tech Hub

Seven.One Entertainment Group and its employees share one common vision: 'We empower brands & create moments that matter'. We strive every day to offer the best entertainment with our 15 free and pay TV channels in DACH and our streaming platform joyn - whenever, wherever and on any device. Thanks to our IAB Europe membership, we benefit from comprehensive research, shared best-practice on relevant news on European advertising trends. But just as important, we get the opportunity to co-create and professionalise our industry via board membership, committees and taskforces.

Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus

GroupM Nexus brings together nine thousand practitioners globally across the digital ads landscape to deliver industry-leading performance media for many of the world’s most respected global brands. From this position, access to the wealth of resources granted through our IAB Europe membership is invaluable, empowering our teams with comprehensive research reports, astute guides, and robust insights.
Our vast media buying footprint implies a level of responsibility to the industry, and helping to improve it remains a priority. Membership ensures we can contribute meaningfully to industry discussions and collaborate with the IAB’s broad network of experts on publications that span all digital channels. Contributing to IAB Europe’s 101 Retail Media Guide was a personal highlight for me in 2023, and I look forward to continuing contributions through 2024 and beyond.

Find out more about the membership benefits here.

Enquire about membership

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram