Interactive Advertising Bureau

Brand Advertising Committee

Brand Advertising Committee

The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

2024 Priorities:

  • Virtual CTV Day Event
  • The Great Debate: Trust & Transparency Event
  • CTV
  • Brand Safety
  • Generative AI in ads - how it is used and best practices
  • Campaign and creativity best practices
  • Cross-Media Measurement
  • International Knowledge Exchange

Committee Chair and Vice-Chair:

  • Chair: Ryan Martin, Head of Marketing Solutions, TikTok
  • Vice-Chair: Jacques Cazin, Senior Advisor, Viznet, representing Alliance Digitale

Meeting Rota:

The committee meets on a monthly basis.

Interested in joining the Brand Advertising Committee?

For more information on the Brand Advertising Committee please contact:
Helen Mussard -

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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