Interactive Advertising Bureau

Cookie Policy

What are cookies?

Cookies are small text files that may be stored on your computer or other device when you visit a website. They are generally used to make websites work, to facilitate browsing on the website, to keep track of your activity within the website, to remember your login details, to optimise technical management, and so on.

Why does this website use cookies?

IAB Europe uses strictly necessary and functional cookies for the website to function properly. Based on your consent, IAB Europe also uses analytics cookies to compile anonymous and aggregate statistics to analyse how the website is used and improve its use, functionality and content. IAB Europe does not use the collected information to create visitor profiles.

What cookies does IAB Europe use?
1. Necessary cookies
Necessary cookies allow us to ensure security of our websites and make certain elements accessible and operational. These cookies are set without your consent. You can disable and delete them in your browser settings, however, this may prevent certain websites from displaying properly.

Name of the cookieValueDuration
__wpdm_clientRandomly generated string used to enable the website to function and be displayed properly during your browsing sessionSession 

2. Functional cookies
Your preferences about cookies (e.g. the information that you have consented to analytics cookies) is saved in a cookie. When you visit the website later again, this cookie will allow the preferences you expressed previously to be recognised by the website as to not solicit your consent too frequently.

Name of the cookieValueDuration
cli_user_preferenceString of characters representing your choices about cookies 12 months
cookielawinfo-checkbox-necessary, viewed_cookie_policy“Yes” as soon as you have seen the cookie banner12 months
cookielawinfo-checkbox-functional“Yes” as soon as you have seen the cookie banner12 months
cookielawinfo-checkbox-analytics“Yes” or “No” depending on your choice for analytics cookies 12 months

3. Analytics cookies 

The IAB Europe website uses Matomo Analytics cookies. Matomo Analytics is a web analysis service of Matomo that measures how users interact with the site. 

On behalf of IAB Europe and based on your consent, Matomo Analytics  will use this information to measure the visits on the website and compile reports about the activity on the website. This allows IAB Europe to know which web pages or content are most popular to improve the content of the website.

Matomo uses the following cookies: 

Name of the cookieValueDuration
_pk_idRandomly generated string used to recognise your across the webpages of IAB Europe’s website you visit13 months
_pk_refURL of the website you visited prior to accessing IAB Europe’s website6 months
_pk_ses, _pk_cvar or _pk_hsrString of characters to temporarily store information about your visit30 minutes

How can you control cookies?

You can review and control how cookies are used on this website here.

You can also delete or block cookies by changing the settings on your browser. For more information on how to configure your browser, please visit:

If you use different devices to access our websites, you will need to ensure that each browser of each device is set to your cookie preference.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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